Straight, healthy, conditioned hair. Last 30 days or longer! No more expensive trips to the salon! Order Now!


Frequently Asked Questions

A. Manageable, beautiful hair is possible with the Straightening system. This system has been proven to make curly and unruly tresses shiny and sleek. The system contains our exclusive Versaplex™ technology to help hair look and feel healthy. Additionally, this system leaves hair easier to style and in many cases requires less time to style. When the system is used as directed, the effects of the can last for 30 days or longer, depending on the hair type. Clinical studies show that use of the system over time increases the benefits to hair. The longer you use it, the greater the benefits.

Q. What does do?

A. is a unique smoothing & straightening system that conditions, nourishes and straightens hair for an extended period of time. This product is not intended to give "pin straight" hair after every wash. Users love this system because it allows them to wear hair straight or in a looser natural curl that is frizz-free. Once hair is washed, it will dry this way. If you want straight hair, that style can be achieved in less time than usual and with greater ease. The style you select should last longer than usual regardless of humidity.

Q. What hair types benefit from ?

A. All hair types can benefit from . We have witnessed incredible results from women who have had extremely course, curly hair as well as women with dry brittle hair. Clinical studies show that all hair types tested have been satisfied with the results of the treatment. Continued use of the shampoo and conditioner will increase benefits to hair. These benefits include: increased shine, reduced frizz, increase in overall manageability.

Q. Can I use if I have color treated or chemically processed hair?

A. Yes. In fact, the treatment will make permanent hair color last longer! We suggest that you color/highlight your hair before applying the treatment for best results. If you use a DEPOSIT ONLY HAIR COLOR, we suggest that you do a patch test first. These color products have a protein base and that combined with the protein in our treatment may be too much protein for some hair.
It is also safe for anyone who has relaxed or permed hair. It is not harsh like Japanese or Brazilian straighteners or other relaxing systems and a fantastic substitute for anyone who wants to stop treating their hair with chemical solutions.

Q. What kind of results can I expect from ?

A. will give hair overall manageability, incredible shine and volume. The straightening system eliminates all frizz and will loosen the curls in even the most coarse hair types, allowing for straighter, silky smooth results.

Q. Will it really straighten my hair?

A. All hair types are different but typical results are as follows. If you have very curly hair, the treatment will give you a loose wave that can be worn straight or wavy (you still have options!). It will eliminate frizz and enhance shine. If you have wavy hair, your hair will appear straighter and more radiant. Hair will not be "pin" straight. It will still require light styling but will be much easier to style and the style will last longer than usual without being compromised by the weather.

Q. What if my hair is straight and I want to try the treatment?

A. boasts incredible results for straight hair as well. It enhances shine and volume and eliminates frizz. Hair is silky and replenished. The exclusive complex in also prevents hair from future cuticle damage that can occur from brushing or from overuse of styling tools.

Q. How long will last?

A. When applied correctly and properly maintained with Shampoo and Conditioner, the system can last anywhere from 30 days to 3 months. This depends entirely on your hair type.

Q. How often can I use the treatment?

A. We recommend using the treatment once every 30 days for ultimate maintenance. We have found that using over time improves the overall condition of hair. You can do "touch up" treatments when you feel you want an extra boost. Do this by applying the #2 to hair while in the shower. Leave it in for just 5 minutes and then shampoo and condition as you normally do.

Q. Can I use it more than once a month?

A. There is no need to apply this more often than every 30 days.

Q. Can I wet my hair right after applying the treatment?

A. Yes. You can wash your hair, swim in a pool or ocean…there are no limitations. Other systems require a 24-72 hour wait time but allows you to go back to your routine without worry.

Q. Can I use the product if I am pregnant or breast feeding?

A. We recommend consulting your doctor if you have a medical condition, or are pregnant or nursing before trying any new treatment.

Q. Does it smell bad?

A. No. There is no chemical odor. This is an active product however, so there is a very mild smell in the straightening therapy due to the PH in the system. It is not an irritating smell...in fact, the shampoo and conditioner smell great!

Q. How much product is in each bottle?

A. The 60 day kit contains 6oz Keratin Straightening Therapy, 6 oz Shampoo & 6 oz Conditioner as well as a 2 oz conditioning mask. We give enough Straightening Therapy to cover even the longest, thickest hair types so the average user may get 2-3 applications from the bottle. Should you require more shampoo and conditioner, please call to order more or click on the refill tab at the top of the web page. We do offer replenishment bottles.

Q. Can I use other shampoos and conditioners with the treatment?

A. We recommend only using the shampoo and conditioner as it is customized to maintain the straightening treatment. The shampoo and conditioner in the kit are specially formulated to replenish the Versaplex™ into hair thus making the treatment last. Continued use of these products will increase benefits to hair.

Q. What is it made of?

A. Its custom complex that includes keratin and protective restructuring proteins to repair your hair . There is no formaldehyde or any harmful chemicals in our product. Our active ingredient is a botanically derived mushroom extract.

Q. Has this product been tested?

A. Yes, we have done clinical studies on various hair types and we have seen incredible results. The product has also undergone air quality testing to ensure that no formaldehyde is released into the air when product is heated with a styling tool.

Q. Do I need a specific flat iron for this treatment or should I heat it to a certain temperature?

A. We do not require a 450 degree flat iron for this system to work. Some hair types cannot withstand that type of heat so we recommend that you patch test your hair to see what temp works best for you. Remember, thick hair or coarse hair doesn't necessarily mean that hair is strong. cannot damage your hair but a styling tool or flat iron with too much heat can, so please be careful with those flat irons!

Q. Can I just blow dry my hair or do I have to flat iron?

A. For optimum results, we suggest using the flat iron. Your hair will not be pin straight after you wash it, so you will still have the ability to wear hair in loose waves. If you just want light results, you may just blow dry hair. Many users find that The Instyler is a great tool to use with then system as well. !

Q. Can I still wear my hair wavy or curly if I want to?

A. Yes! The great thing about KE is that you have options. The treatment will make tight curls into looser waves so you will still have an option to wear hair wavy. If you have wavy hair, it will make the waves straighter. Results vary depending on hair type.

Q. Is this similar to Brazilian keratin treatments?

A. No. The technology in is completely different. Brazilian treatments contain high levels of formaldehyde and other harmful substances that make those treatments last several months. Because our formula does not work with that chemistry, the results vary slightly. You will have flexibility to wear hair curly or straight and when you feel like you are done with the system, simply stop using the KE shampoo and conditioner and the treatment will wash out over time.

Q. Where Is The Product Made?

A. We have produced this system in an FDA regulated facility in the USA following all FDA guidelines. Our raw materials are from France.

Q. I tried the product and my hair feels more dry than before. Why is this and what can I do?

A. The shampoo in KE is designed to deep clean hair thus returning it to its natural state. For many users, this natural state may feel dry as we are accustom to using hair products made with silicone. These products mask our natural hair and trick us into thinking that hair is super soft and well conditioned. As you continue to use the shampoo and conditioner, benefits to hair will increase. You should see that a few weeks into using the product, hair will be even shinier, less frizzy and more manageable than before.

Q. If my hair feels a bit dry or tangly, what can I do?

A. On your next shampoo, skip the shampoo and just condition. You may also use the nourishing masque as a leave-in conditioner whenever you like.

Q. I heard that sulfates are bad for hair. Why does your shampoo contain sulfate? Can I use a sulfate free shampoo to maintain treatment?

A. Our system is designed to deep clean hair (this is what sulfates do) but then our Versaplex™ formula allows for the proteins to be replenished immediately. We also formulated the system to allow for permanent hair color to last longer, so you will not have to worry about sulfates washing out the color. This is usually the primary concern about sulfates. KE is designed with an entirely different chemistry than other keratin products on the market, so we do not need to use sulfate-free shampoos in our system.

Q. Can I use my own shampoo with ? Can I use other styling products?

A. If you want the long terms results of the system and would like it to last at least 30 days, you should only use the KE products as they are specifically formulated to work with the system. When you no longer want the system in your hair, simply start using your own shampoo and conditioner and it will wash out of your hair. You may use any styling products along with the system.

Q. If I have a perm or other keratin treatment in my hair, can I still use the product?

A. Yes, we recommend that you wait for the existing Keratin treatment effects to begin to leave you hair before trying . If you have a perm, you do not need to cut it all off before trying . You may use the product. We recommend doing a patch test before trying or any new treatment.

Q. How do I do a patch test?

A. To do a patch test, take a 1" section of hair and do the entire process from roots to ends. If you have color treated hair, we suggest using a section that has the most concentrated color and testing there. If you are satisfied with the results, please apply the entire system.

Keratin Earth™ Straightening System is the at home hair straightening solution. Order Today!

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Not intended for use with deposit only hair color.

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